Flora Mare – premium skincare from Germany; initial thoughts

Flora Mare is a new skincare brand to me that was brought to my attention whilst watching the premier show on QVC.

Its founder, Axel Ruth, a well renound writer and beauty expert helped to develop and design the brand to what we now know as Flora Mare.  The brand is founded on the use of maritime plants from the bed of the Atlantic Ocean.  This marine based brand claims to address the following 5  important aspects of anti-ageing:

“Visible smoothing of the skin
Antioxidant protection
Moisturizing effect
Vitalizing & regenerating
Reduction of wrinkle depth”

This post will focus on the good “all rounder” product from the illustrated collection, the Flora Mare day and night cream.

For more information about the founder and the brand itself please visit their website at: http://www.floramare.com

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Initial thoughts on the day and night cream were good when I first had it in my hand;  it is a fine lightweight cream with a subtle pleasant smell that is rich enough to benefit even the driest of skins. It’s fast penetrating and non-greasy properties make it good for oily to combination skins also. It works as both a day and night cream due to this fine texture, especially when combined with a serum or elixir via sandwiching the products or mixing them together.  Despite the anti-ageing properties of the cream it is also suitable for use for those of all ages and sits great under makeup. A disadvantage  of this product that with it being a day and night cream is contains no SPF, so use of sun protection in combination with this product is essential during the day.

The packaging is very simple but attractive. It’s signature metallic blue is uniform across the range and is most fitting for a marine based skincare brand. On a personal note, I find it incredibly clever that the logo, a starfish, is used with the number 5 on the packaging to highlight that this is premium skincare in a tasteful fashion as illustrated in figure A. The cream comes in a small blue box with application instructions in various languages including English and the native German on the side. Usually with skincare the company includes a separate instruction leaflet with more detailed information provided, sadly this does not which to me is a shame as I feel it is always better to have as much information as possible. The product did not come with an applicator or spatula as was seen in the live QVC demonstration, which again disappointed me.

The application of the product is very simple and similar to that of your everyday moisturiser. After cleansing and toning, simply  take around a 10p sized piece and place on the back of the hand to measure. It is important not to overload your skin with product as you will not only waste product it will not absorb correctly and your skin will be left with a residue that can clog the pores. Warm the product in the palms of your hands and apply in upward circular motions over the skin, making sure to cover the neck and chest, not just the face.  If you happen to have used too much product, try taking it down and over the breast area or rubbing it into the hands and lower arms. This is a top tip that any professional will give you to help get the most out of your products and reduce waste. Please see figure B for an illustration of how much you need.

In terms of price, the entire collection is incredibly reasonable and is currently available to purchase from the QVC website. I must add that the launch shows were very popular so some products will be unavailable to purchase at this time.

To buy the day and night cream 100ml you would be looking to pay £23.64 with UK p&p at £3.95, though I would recommend trying the discovery collection currently priced at £24.96, which contains the moisturiser at 30ml, elixir 10ml, eye cream 7.5ml and hand cream 50ml with accompanying cosmetic bag to keep it all together.

Can be purchased here: http://www.qvcuk.com

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The customer reviews speak volumes with the majority being 5*, including my own.  I found it quite hard to believe that a product line with such a reasonable price point could be as effective as it is but I am pleasantly surprised and will be a returning customer of this brand.

It really ticks all the boxes for me and my skin concerns as with having quite dry/sensitive skin I have found it difficult in the past to find something that targets my dryness but doesn’t cause sensitivity; this line has done the job.

If I were to nit-pick I would like to see some SPF integrated, even at a low level as with my skin being naturally pale it is something I must wear on a day to day basis.

In short, this brand is perfect for those with all skin types with ageing concerns or concerns with hydration levels that do not want to cause a flare up of sensitivity. It is multi-functional product that is easy to apply and quick to absorb, sitting perfectly underneath your makeup.  The price is reasonable, making it good for those who do not wish to spend a fortune on skincare but want their skin to look, feel and be healthy all year round.

A great collection for those new to skincare or who wish to try something new!

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Images.

Image to show 5* use of logo

Figure A. Image to show 5* use of logo

The amount needed to apply to the facial area.

Figure B. The amount needed to apply to the facial area.

Flora Mare applied to hand after absorption, notice the dewy look. Image taken with flash.

Flora Mare applied to hand after absorption, notice the dewy look. Image taken with flash.

Flora Mare not applied to hand, notice the lack of luminosity. Image taken with flash.

Flora Mare not applied to hand, notice the lack of luminosity. Image taken with flash.

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4 thoughts on “Flora Mare – premium skincare from Germany; initial thoughts

  1. Pingback: Flora Mare – premium skincare from Germany; initial thoughts | Leah Sharkey

  2. Hi! Any idea whether this company is animal friendly? I can’t even find a wiki page for Flora Mare so I can’t figure out whether they or any parent companies use animal testing? Thanks for a great review!

    Like

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